Brita® and Preserve® Announce Filter Recycling Program:

“In a nutshell, beginning in January, folks will be able to drop off filters at Whole Foods Markets or mail them in. Preserve, a U.S. company manufacturing household products from recycled plastic, will recycle 100% of the plastic casing. And the filter material will be regenerated or converted to energy.”

I’m randomly pretty excited about this, in no small part because I joined a listserv dedicated to collecting Brita filters and returning them to the company in order to convince them to start recycling. It apparently worked!